Roofing calls we buy
Roofing traffic can range from a small leak to a homeowner preparing to replace an entire roof. Those jobs should not be treated as interchangeable. Tell us whether your ads generate repair requests, replacement estimates or both.
Useful screening includes the property ZIP code, roofing material when known, the type of problem and who can approve the work. A caller does not need to diagnose the roof. An honest description of water coming through a ceiling is more useful than a guessed repair recommendation.
Storm-related traffic requires especially clear advertising. Do not promise insurance coverage, a free roof or a waived deductible. Any inspection, estimate or appointment offered in your ads must match the receiving company's approved process.
Accepted call types
Call types must match the offer approved for your account. Confirm the service, location and caller intent before routing.
Roofing services and sub-services
Roof repair and replacement inquiries for residential properties, including material-specific work and inspections tied to a service need.
- Roof leak repair
- Asphalt shingle roofing
- Metal roofing
- Tile roofing
- Flat and low-slope roofs
- Full roof replacement
- New roof installation
- Flashing repair
- Storm damage assessment
- Roof inspections
- Ventilation-related roof work
What makes a suitable call?
- Separate repair requests from full replacement estimates.
- Record the roof material and property type when the caller knows them.
- Confirm the caller is authorized to discuss the property.
- Traffic sources and call formats must be approved before launch. Calls must meet the agreed location, timing and duplicate rules.
Calls we do not accept
- Roofing material sales without installation
- Insurance claim handling without a roofing service request
- Promises of free roofs or guaranteed claim approval
- Spam, fabricated or incentivized calls; job applications; and traffic outside approved services or locations.
Before you send traffic
Rates, billable-call requirements, caps and payment schedules are agreed for your offer before launch. A call is not payable simply because it connects.
Review our publisher standards and tell us how you generate calls. Approval, tracking and buying criteria must be confirmed before launch.